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Make the launch
decision visible.

Record the evidence behind each release gate. The tool recommends hold, a controlled release, or a public launch candidate—and explains what must happen next.

How the recommendation works

Five release gates must be resolved before any release. A controlled audience, accountable owner, and next review date are also required. Five more conditions must be resolved before broad promotion. “Verified” needs evidence and an owner; “not applicable” needs a reason and an owner.

Everything stays in this browser tab. The downloadable brief is generated on your device. Use generic or approved information; do not enter confidential details.

01 · CONTEXT

Define the decision.

02 · EVIDENCE GATES

Check what is actually ready.

Open a gate to add evidence, an owner, and an action. An unchecked gate never counts as complete.

01Audience and controlled cohortRequired for any releaseOpen

Who is eligible, and who can receive a limited release?

02Product scope and limitationsRequired for any releaseOpen

What works now, what is excluded, and how were limits checked?

03Support and escalation ownershipRequired for any releaseOpen

Who handles an issue, and how does it escalate?

04Billing, legal, privacy, and security reviewRequired for any releaseOpen

Record the relevant reviews or a reason each does not apply.

05Issue triage and pause authorityRequired for any releaseOpen

Who can pause the release and how will issues be reviewed?

06Positioning claim and supporting proofRequired for public launchOpen

What can you safely promise to a broad audience today?

07Offer, price, and eligibility termsRequired for public launchOpen

Can a buyer understand exactly what they will receive?

08Sales, success, and customer communicationRequired for public launchOpen

Can customer-facing teams explain the change consistently?

09Primary outcome measurementRequired for public launchOpen

Has the customer journey been tested end to end in the analytics source?

10Seven-day and 30-day decision reviewsRequired for public launchOpen

Are owners, measures, and continue or pause rules scheduled?

Use the launch playbook to plan the work behind these gates.